• Should you outsource your social media management?

    Should you outsource your social media management?

    Written by Deah. Social media presence is a key marketing tool for any business. The decision whether to outsource its management or have an in-house team take on the responsibility is largely a topic of debate. What works best for one business might not be the right decision for yours. As with anything, there are… Read more

  • 4 Social Media Analytics Tips You Need to Know

    4 Social Media Analytics Tips You Need to Know

    Analysing your social media efforts can be so time-consuming and if not done right, you get a cluttered collection of data that is hard to read. There are plenty of guides out on the Internet that will help you with the whole process but I wanted to focus on 4 tips that I think you… Read more

  • 5 Reasons Your Business Needs a Newsletter

    5 Reasons Your Business Needs a Newsletter

    Even though many businesses prefer to invest in marketing campaigns such as SEO and social media, email marketing is still as effective in bringing new leads. Here are some statistics from studies done in 2020 to back up this argument: Source: HubSpot Let’s now discuss specific benefits that come with your business implementing newsletters in… Read more

  • Good Content Needs to Either Entertain, Educate or Inform

    Good Content Needs to Either Entertain, Educate or Inform

    Good content is at the core of every marketing strategy. Content marketing can be quite complicated at first glance.  By developing the right marketing strategy, you’ll be able to reach your prospects with a great piece of content at the right time so you can engage with them and develop a relationship.  Your marketing efforts… Read more

  • Why Do You Need a Content Calendar?

    Why Do You Need a Content Calendar?

    Let’s first determine what the definition of a content calendar is. I would define it as a type of schedule, in which you determine what, when and where you will post your content before it being published. The aim of a content calendar is simply to organise your content so you stay consistent within your… Read more

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