• TikTok for Charities in 2025: Yay or Nay?

    TikTok for Charities in 2025: Yay or Nay?

    Let’s be real, TikTok isn’t just for dance trends, lip syncs and the ‘younglings’ anymore. It’s grown into a massive platform for community building, learning, storytelling and yes, even fundraising. So, should your charity be on TikTok this year? The short answer? Maybe. Let’s talk through it properly. First off, ask yourself: why TikTok? Is Read more

  • Mastering Your Charity’s Email Strategy in 2025

    Mastering Your Charity’s Email Strategy in 2025

    Your email list is one of the most valuable tools you have to connect with supporters, share your impact and inspire action. But are you using it to its full potential? Here’s how to transform your email strategy this year and make every send count: 1. Send More Emails Consistency is everything. If you’re not Read more

  • What Makes a ‘Good’ Social Media Post: Are You Making These Mistakes?

    What Makes a ‘Good’ Social Media Post: Are You Making These Mistakes?

    Social media keeps evolving, and the way people engage with content has shifted; algorithms are getting smarter, and expectations are higher. A good post isn’t just about getting it out there – it’s about being clear, engaging and making sense for the platform you’re on. So, what makes a good social media post? Let’s break Read more

  • 5 Social Media Goals to Fix Common Mistakes in Your Charity’s 2025 Strategy

    5 Social Media Goals to Fix Common Mistakes in Your Charity’s 2025 Strategy

    Social media is an essential tool for charities but it’s easy to fall into some common traps that limit its effectiveness. Whether it’s focusing too much on vanity metrics or taking a one-size-fits-all approach to content, small changes to your strategy can make a big difference. Here are five goals to help you correct mistakes Read more

  • Should you outsource your social media management?

    Should you outsource your social media management?

    Written by Deah. Social media presence is a key marketing tool for any business. The decision whether to outsource its management or have an in-house team take on the responsibility is largely a topic of debate. What works best for one business might not be the right decision for yours. As with anything, there are Read more

  • 4 Social Media Analytics Tips You Need to Know

    4 Social Media Analytics Tips You Need to Know

    Analysing your social media efforts can be so time-consuming and if not done right, you get a cluttered collection of data that is hard to read. There are plenty of guides out on the Internet that will help you with the whole process but I wanted to focus on 4 tips that I think you Read more