• 5 Reasons Your Business Needs a Newsletter

    5 Reasons Your Business Needs a Newsletter

    Even though many businesses prefer to invest in marketing campaigns such as SEO and social media, email marketing is still as effective in bringing new leads. Here are some statistics from studies done in 2020 to back up this argument: Source: HubSpot Let’s now discuss specific benefits that come with your business implementing newsletters in Read more

  • Good Content Needs to Either Entertain, Educate or Inform

    Good Content Needs to Either Entertain, Educate or Inform

    Good content is at the core of every marketing strategy. Content marketing can be quite complicated at first glance.  By developing the right marketing strategy, you’ll be able to reach your prospects with a great piece of content at the right time so you can engage with them and develop a relationship.  Your marketing efforts Read more

  • Why Do You Need a Content Calendar?

    Why Do You Need a Content Calendar?

    Let’s first determine what the definition of a content calendar is. I would define it as a type of schedule, in which you determine what, when and where you will post your content before it being published. The aim of a content calendar is simply to organise your content so you stay consistent within your Read more

  • Top 4 Video Content Ideas Your Followers Will Love

    Top 4 Video Content Ideas Your Followers Will Love

    Videos are currently the hot topic in the marketing world. In recent years, research shows that people prefer consuming video content rather than solely written content. Tell Your Story Your business has a story. How was it established? What kind of struggles did you combat in the beginning? Creating a video that explores your core Read more

  • What Tactics Should I Use to Increase my Sales through Social Media?

    What Tactics Should I Use to Increase my Sales through Social Media?

    When it comes to marketing your business, social media is quite a valuable tool. This is especially true for small businesses that aim to be recognised and build a brand voice. Check out these 4 tactics that can help you make the most of your social media channels and drive more sales: 1. The Main Read more