• When You’re the Whole Marketing Department

    When You’re the Whole Marketing Department

    There’s a moment every charity comms person knows too well…when you’re switching from drafting a newsletter, to resizing a poster, to replying to a “can we post this today?” email. Somewhere in between, you’re also updating the website, checking analytics and trying to find a nice caption for a photo you forgot to take. It’s Read more

  • Whose Voice Is Missing?

    Whose Voice Is Missing?

    Spotting gaps in charity comms (and how to bring those voices in) Lots of charities say they’re “community-led,” but when you look at the comms, the voices we hear most often are staff or leadership. Event posters, funding updates, the odd thank you message, all useful, but they don’t always show the full picture of Read more

  • How to Balance Professionalism with a Community Voice

    How to Balance Professionalism with a Community Voice

    Something I believe charities should think about is this question: 👉 “How do we get the right balance between sounding professional and keeping the personality of our community voice?” It’s easy to fall into one extreme or the other. Some organisations lean so heavily on formal, corporate-style language that their community can’t see themselves in Read more

  • Top 4 Free Tools Every Charity Should Be Using

    Top 4 Free Tools Every Charity Should Be Using

    When it comes to charity communications and marketing, the right tools can save you time, reduce stress and help you show up more consistently, especially if you’re juggling multiple roles or don’t have a dedicated comms person on the team. Over the years, I’ve come to rely on a small set of tools that make Read more

  • What a ‘Good’ Charity Website Looks Like (And How to Fix Yours Without a Big Budget)

    What a ‘Good’ Charity Website Looks Like (And How to Fix Yours Without a Big Budget)

    Let’s talk websites. Specifically, charity websites. We all know having a website is essential, but I’m still surprised by how many small organisations (with brilliant causes!) are let down by poor layouts, missing info or confusing menus. A good website doesn’t need to be flashy or expensive, it just needs to work well for the Read more

  • Boosting Organic Reach: Engagement Strategies That Work

    Boosting Organic Reach: Engagement Strategies That Work

    Let’s be honest, organic reach isn’t what it used to be. Platforms like Facebook and Instagram are constantly tweaking their algorithms, and it’s getting harder to get your content in front of your audience without paying for ads. But guess what? It’s not impossible! With a few strategic tweaks, you can still boost your organic Read more