Even though many businesses prefer to invest in marketing campaigns such as SEO and social media, email marketing is still as effective in bringing new leads.

Here are some statistics from studies done in 2020 to back up this argument:

• 59% of respondents have said that email marketing has a big impact on their purchasing habits
• Marketers that use email marketing campaigns have seen an increase as much as 760% in revenue
• Since 2019 78% of marketers have witnessed an increase in email engagement

Source: HubSpot

Let’s now discuss specific benefits that come with your business implementing newsletters in your marketing strategy:

1. Another great way to engage and develop relationships with customers

Nowadays people want a personal connection with the business they choose to purchase from or work with. They crave anything that has to do with the history of the business and team members they will communicate with.

Compared to social media and websites, a newsletter provides more space for you to go into more details about your business. It doesn’t have a limit of characters and you don’t have to think of your SEO being disturbed.

By providing people with valuable and exceptional content that engages with them, they will buy from you not because you’re selling but because they trust you and are loyal to your business.

2. Drive Sales

Once you’ve established this strong connection and relationship with prospects, it’ll be easy for them to choose you over another business. You can further drive sales by including an exclusive offer that only your newsletter readers will receive. Adding little sales tweaks here and there can really encourage people to take action.

However, it’s crucial to remember that people aren’t subscribing to your newsletter to read your sales pitches. Readers want content that offers value.

3. Increase Web Traffic

There are plenty of ways to increase your web traffic and having a newsletter is also one. The ultimate beauty of a newsletter is that you can include links that will direct your customers to your website.

This is why you need to have a persuasive CTA (Call To Action) that encourages your readers to learn more and find more value within your website.

4. Cost-Effective Marketing Solution

Think back to how much you’ve invested in paid advertising and SEO. Now, compare that to how little you’d have to put aside for your newsletter campaigns budget. And now think about how little you have to invest and how much revenue it might increase. You don’t even have to pay for posting it because it can be distributed electronically.

Newsletters can also be added to your employees’ workload if possible, so you don’t have to hire a new member specifically for handling your email marketing. As you plan and organise the content for the newsletter, it’ll become much easier to create and won’t require as much effort.

5. Maintain a Reputation

You can either build or maintain a solid market reputation with the help of a newsletter. When you’re offering high-quality content to your prospects that informs and engages with them, this will form a picture in their mind that you’re the expert and if they have a problem, you will find the solution.

Other additional reasons to indroduce a newsletter to your customers include:

• Previous customers will remember you if they consistently receive information from you
• Provides insights on what people want to read and learn about
• Newsletters are shareable. It can be sent to one person but then that one person can share it with three more.
• Selling sponsored services and products by other businesses

What do you think? Have we persuaded you to try and create a newsletter campaign? Share your thoughts in the comments below.