Let’s first determine what the definition of a content calendar is. I would define it as a type of schedule, in which you determine what, when and where you will post your content before it being published. The aim of a content calendar is simply to organise your content so you stay consistent within your content marketing strategy.

Now that we’ve defined what it means, let’s talk stats. Recent studies suggest that 88% of B2B companies utilise content marketing in their overall marketing strategy. Out of those 88%, 32% of them have established a written process of how to execute their content.

The issue with these numbers is that 56% of those companies have taken the first step to have a successful content marketing campaign. Why did they stop at that? It’s proven that the 32% who have established a content calendar will achieve better success.

(Source: Content Marketing Institute)

To help businesses acquire a better understanding of a successful content marketing strategy, we will list the benefits of implementing a content calendar.

1. Organisation

By organising your content, you will not be able to plan, but most importantly, you’ll be able to visualise your content strategy. This is especially crucial when spotting any gaps or overlapping of campaigns.

2. Time Saver

A marketing agent will struggle to keep on top of things every day if they spend even a small part of their day to design and post each piece of content on the day it’s supposed to go live. By implementing a content calendar, they will have already designed, planned and scheduled the content, which means it’ll save them the time that can be spent more efficiently.

3. Remembering Important Dates

Like any other regular calendar, a content one will help you remember key dates and special events. These dates can also be national or local, so you can plan your content around them and be in the loop.

4. Effective Planning

Are you tired of missing deadlines? Well, a content calendar will help you stick to them since all of your content will have been prepared weeks before the deadline. There won’t be any last-minute decisions and everything will be thought through from research to execution.

5. Better Understanding of Your Audience

As you free up time for your marketers, they can now focus on understanding your target audience and notice any patterns that have formed. These patterns will provide them with a better understanding of what times and on which platforms you receive the most engagement. Overall, studying the metrics will offer you the needed data for your marketers to know what is working and what isn’t.

Final Thoughts

I highly recommend to any type of business or individual that produces content to also establish a content calendar. Why? Because it’s a great tool to have, which will allow you to be consistent, organised and familiar with your audience’s interests.

And if you need any help with your content marketing, get in touch.