Videos are currently the hot topic in the marketing world. In recent years, research shows that people prefer consuming video content rather than solely written content.

Tell Your Story

Your business has a story. How was it established? What kind of struggles did you combat in the beginning?

Creating a video that explores your core history will build trust with your existing and prospective customers. A great outline for your video would be you explaining problems that you have solved within your own business, which will convince your prospects that you can solve their issues as well.

You can use this video in your social media campaigns and post it on your home page on your website. Its purpose will be to introduce your brand as a problem solver and it will help people connect with your brand. More importantly, it will help them connect with the actual people who have established it so the interaction becomes human-to-human.

Testimonial Videos

Another way to have people trust your brand is by providing them with testimonials previous customers have given you.

You probably claim that your business is different from other similar ones and you do this and this. However, prospective customers look for proof. They want to believe what you’re saying but they require an extra nudge for them to consider your business.

Although written testimonials do a fabulous job at offering customers the proof they need, video ones will again create a human-to-human interaction and will elevate the connection between your prospects and your brand.

Product and Service Videos

Now that you have captured the attention of your potential customers, you can dive in promoting your products and services. However, remember that constant promotional content can quickly bore your prospects.

It’s important that in your product or service videos you clearly explain the benefits of people buying into it. This is especially true with more complex products and services that most people are scared to purchase without doing proper research. Examples of these can be new software, tools and machinery.

Once they see how easy it is to use or set up and how it will benefit them positively, the fear will be eliminated. Even when you’re promoting simple products or services we need in our daily lives, videos will bring them to life.

FAQ Videos

This type of videos will help you hold your prospects’ attention because you will be consistently giving them answers to the questions they most frequently ask themselves.

Just like the product and service videos, FAQ ones eliminate any fear or doubt your potential customers might have before purchasing from your business. You probably have a designated page on your website that explores FAQ but nobody will see them unless they already landed on it. Also, a long list of questions and answers might seem boring to some of your prospects.

Creating this type of video can be used to introduce members of your team. Each one of them comes from a particular department and deals with different customer issues. Why not shoot a video of them and let them be on camera? It will result in your prospects being introduced to more personalities that stand behind your business’ success and again help them familiarise themselves with your brand.