Written By: Maryam Anser

The era of digital marketing has been gaining traction over the last few years, with many businesses taking to the Interweb to get themselves ahead in the tech revolution amongst an ever web obsessed demographic.

We’re seeing businesses shifting their primary source of marketing and trade online, via clever websites and pristine social media accounts; especially in these times amid a global pandemic- it makes sense with social distancing and online custom becoming ever popular.

But the real game-changer is in the blogs. Yes, you read that right. Blogs. Not the first thing that pops to mind when we talk about digital marketing, but there are several key benefits to introducing a well-managed blog to your website.

Show Consistency

Is anybody there? I know I’m not the only one who likes to see a regularly updated website and social media accounts for my go-to online businesses. From a customer’s perspective, it proves there is activity going on ‘behind the scenes’ to ensure smooth sailing of the business.

A blog will effectively show your customers you are a consistent brand; equipped to generate leads and much-needed traffic through the power of well thought out words. Your customers want to see you’re thinking about them and their interests. They are your customers, give them quality content that reflects your brand consistently and gain their loyalty.

This consistency will inevitably gain popularity amongst your customer base and beyond.

Give your Brand Character

Your business needs an injection of character, a blog is perfect for this. Your customers are not, I repeat, not interested in the cardboard box exterior of your business, they want to know what’s inside, what your brand is all about.

A well-established blog that sets the tone for your business and appeals to your target audience is a recipe for success if you want loyal customers and more leads.

Remember, your customers are people, not robots. They are not interested in the mundanity of your business; they will benefit more from a blog that leaps out of the page and prompts them to act. As a result, your business will benefit too.

Search Engine Optimisation

Get hits on the web, reach the right people. Chances are your business was created with a certain demographic in mind, use the power of blogging to hit their search engines.

Create dialogues centred to what they’re interested in, to what they’re searching. The power of words in real-time is going to do wonders to benefit your business if you can get it right.

As soon as a blog goes live, the keywords within it will climb up the search engine hits and make their way to existing and potential customers. Seize the opportunity and invest in your blogging strategy as part of a wider digital marketing plan.

Lead the Way

Become a leading business on the web for your industry.

You might be wondering how it’s going to be possible for your business to lead the way especially in an industry with much competition. The answer is one word – blog.

Show your customers you’re leading the way in your industry by opening the floor to meaningful conversation, do things differently and engage your customers with industry-specific content.

And why stop at that? Lead the way with your marketing strategy too. Collect email addresses through blog subscriptions and use this to generate email content to people who are interested in your ideas and business. By doing so, you’re increasing your exposure to existing and potential customers, it’s a win-win.